Cost Plus Drugs: Mark Cuban’s New Company Sells Ultra-Cheap Prescriptions

by Barbara R. Abercrombie
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What is going on

Mark Cuban started a company that offers generic versions of drugs at extremely low prices. A recent study calculated that Medicare could save billions with this business model.

Why it matters

Life-saving prescription drugs in the United States are often too expensive, especially for those without insurance.

Billionaire entrepreneur Mark Cuban’s new company, which is less than six months old, sells hundreds of generic, widely used drugs at massive cost savings. And I mean huge. If you read the price tags, your mouth will fall open.

The generic version of Actos — prescribed for patients with diabetes and usually sold for $74.40 at standard pharmacies — is available for $6.60 for 30 pills, according to the website. The generic version of Apriso — prescribed for patients with gastrointestinal conditions and sold for $122.70 at standard pharmacies — costs $36.60 for 30 pills.

The Mark Cuban Cost Plus Drug Company’s medication book (yes, that’s the full name) is long. And that’s just a fragment. The drugs treat conditions ranging from mild migraines to acid reflux, cancer, and neurological disorders. Cost Plus Drug also sells the generic versions of various mental health medications, such as Wellbutrin, used to treat depression, and Adapin, sometimes prescribed for anxiety.

I picked up four prescriptions yesterday with GoodRX at Walgreens: nearly $240. I checked the price of CostPlus meds, $33.60 for all 4. It seems like $5 shipping for each so that the total would be $53.60, 90 days for each. The selling price for all 4? is $643.76.

— Hayley (she/she/screeching Jutty Taylor fanboy) (@undeclared_milk) June 19, 2022

Overall, Cost Plus Drugs appears to be working in the name of fighting some very pressing public health problems in the United States. “If you don’t have insurance or have a high deductible, you know that even the most basic drugs can cost a fortune,” Cuban said in the company’s mission statement.

“Every American should have access to safe, affordable drugs,” he adds, and “we also think it’s just as important to introduce transparency into drug pricing, so patients know they’re getting a fair price. ”

As for the latter, the Cost Plus Drugs website outlines exactly what you may be wondering right now. How is it possible to lower the prices of drugs?

The Mechanics of Cost Plus

In general, it’s pretty complicated how brand-name prescription drugs — such as Humira, intended for patients with Crohn’s disease, or the EpiPen, used to treat severe allergic reactions on the spot — are priced.

There are many moving parts behind the scenes, involving the pharmaceutical companies and insurers, to name just two. But in the end, the cost of branded drugs reflects demand.

I checked Mark Cuban’s Cost Plus Drugs to see how much my prescriptions would be. My monthly generics would be less than half the price of what my insurance charges me. Spread the word. This could be a game-changer. @mcuban @costplusdrugs

— lost girl (@VodkaMuse) June 20, 2022

That means prices aren’t necessarily determined by what drug manufacturers need to gather ingredients and do the work tomake the medication. And while research costs are sometimes used to justify high prices, a 2016 study found that “there is no evidence of an association between research and development costs and prices; instead, prescription drugs in the United States are primarily priced based on what the market will bear.”

For example, EpiP increased its price by 500% between 2007 and 2016, although that is certainly a more extreme example of such a change.

Further, compared to global prescription drug prices, “many economic factors are at work leading to the U.S. paying two to six times more for prescription drugs than other countries,” John Clark, clinical associate professor at the U.S. College of Pharmacy and director of pharmacy services at Michigan Medicine, said in 2020. Those factors are also primarily hidden in the complex ins and outs of drug manufacturing.

Cost Plus Drugs takes a very different approach from the norm.

First, the company wants to remove all the elusive complexities behind drug production. Second, it plans to charge little more than manufacturing costs.

“Every product we sell is priced similarly,” Cuban said in the mission statement. “Our costs plus 15%, plus any pharmacy fee.”

For example, the Cost Plus Drugs cost for albendazole, which treats tapeworms, is $26.08 per course, which is then increased by 15% for operating expenses to $30. Add the $3 pharmacy fee, and get a total of $33. That’s the final price, the company says, excluding shipping.

And according to Cuban, the company also has a second method of keeping costs as low as possible: Cost Plus Drugs does not intend to spend money on marketing but relies on word of mouth.

“We started this company to disrupt the drug industry and do our best to end ridiculous drug prices,” he said.

Medicare can save billions.

Like many experts, this ultra-money-saving pharmaceutical venture intrigued Harvard Medical School researchers. So they decided to quantify how useful these inexpensive drugs would be on a larger scale.

They conducted a study, published in June in the Annals of Internal Medicine, to calculate how much money Medicare could have saved in one year if all the generic drugs they offered to patients had come from Cost Plus Drugs rather than drug companies with standard sales prices.

In short, billions.

For 109 generic drugs sold by Cost Plus Drugs on Feb. 8 this year, the research team identified the price — including pharmacy dispensation and shipping charges — for the minimum and maximum quantities available to sell in bulk. The minimum amount refers to 30 counts and the maximum to 90 counts.

Next, the team looked up Medicare Part D spending for 2020 for 89 of those 109 medications. They left out 20 because those were deemed sufficiently incomparable to parallel retail generics.

After adjusting all of the aggregated prices to remove confounding variables, such as the cost of ingredients between 2020 and 2022, the team concluded that if Medicare purchased generic drugs in the maximum amount provided by Cost Plus Drugs, it would cost $3. It could have saved 6 billion on 77 of the 89 generics in 2020 alone; if Medicare bought them in the minimum quantity, it could have held $1.7 billion on 42 of the 89drug89 drugsteam also said this is a conservative estimate because Cost Plus Drugs had added many more drugs since this analysis. Nevertheless, the study said, “our findings suggest that Medicare is overpaying for many generics.”

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